It's refreshing in modern media when the answer to the question "Why did you do this?" is "instinct."
"There's not really any analysis or metrics or anything really in podcasting," said Julie Snyder, executive producer of "S-Town," a new podcast that follows closely in the steps of "Serial," the smash-hit that Snyder also co-created. "There's very little that you know, so you're really going off of gut instinct."
In the data-soaked world of digital media, podcasting remains something of a bookish alcove in comparison to the rest of its digital cousins. When Snyder and her co-creators sat down to structure "S-Town" — their new true-crime podcast released on Tuesday — it occurred to them that the story might best be served if the entire thing could be posted at once. Read more...
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