India's largest private bank has rolled out a multi-language mobile banking app for rural customers.
The app, Mera iMobile (my iMobile), supports 11 Indian languages (Hindi, Punjabi, Gujarati, Marathi, Odia, Bengali, Assamese Tamil, Telugu, Kannada, Malayalam) and English. Incidentally, India has 22 officially recognized languages.
The app offers 135 services from e-transfer of funds and tracking of loans to live weather updates and vegetable prices, and can be used by customers of other banks too.
ICICI said in a statement that it aims to have over half a million app downloads in the next six months. Read more...
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