Lyft is building on its good PR streak with a new way to donate to charity.
Riders who #DeletedUber or just really like Lyft will be able to round up the cost of their ride to the nearest dollar and donate the rest to charity.
Lyft users can't choose exactly which charity, but they do get the option to look through causes including the environment, veterans and LGBTQ equality.
To start donating, you have to opt into Round Up & Donate in the app's settings. Then every ride will be rounded up, with the change distributed across good causes. You can always opt out, but donating is not decided per ride. Read more...
More about Ride Hailing Apps, Lyft, and Businessvia Zero Tech Blog
