When does innovation become revolution? When it starts turning fantasies into reality.
That’s the essence of immersive storytelling. Using digital devices to conjure objects and transform environments is a dream as old as science fiction. Now, with the explosive rise of 360, VR and AR, consumers are finally seeing that dream come true.
Clearly, they’re into it. An impressive 52% of consumers are already engaging with 360 video at least once a week, with 30% expecting to experience more 360 or immersive videos this year than in 2017. And even though VR is still a fresh novelty for many consumers, 31% of consumers expect to watch more videos in VR this year. Read more...
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