A Gucci campaign for watches is probably the last place you'd expect to see the Arthur meme, or a post featuring the words "me vs the guy she says I shouldn’t worry about." But, these beloved memes are the focus of a quirky ad campaign that's currently dividing the internet.
Gucci enlisted the help of "international meme creators" to create a series of Instagram memes for its latest advertising campaign — a collaborative project called #TFWGucci — for timepieces. But, while some people are loving the fashion house's foray into internet humour, many of its Insta followers have been left scratching their heads. Read more...
More about Instagram, Internet, Arthur, Business, and Advertisingvia Zero Tech Blog
