It sounds like the setup for a Hollywood insider joke: Two former executives, one from Disney and one from Nickelodeon, walk into a pitch meeting.
Will it be a punchline, or the next big kid brand?
The truth of it is that Chris Williams, a former Disney and Maker Studios exec, and Albie Hecht, former head Nickelodeon, are not joking around. On Wednesday, Williams announced plans to launch Pocketwatch, a new kids media brand that will exist across platforms ranging from musical.ly to YouTube.
The goal is to be "the ultimate headquarters for kids in their vast entertainment universe," Williams said. Read more...
More about Online Video, Kids, Kids Content, Les Moonves, and Albie Hechtvia Zero Tech Blog