Japan is known for its wacky cafe themes, and it's latest? A "makeup free" zone.
The cafe, aptly named Naturalia, says it'll only hire women who don't wear any makeup.
Cafe staff say in a YouTube video promoting its concept, that the owners came up with the concept after they were unable to find a cafe in their city where the staff looked "plain and ordinary" — so they decided to create one themselves.
The owners are about to launch a second branch in Tokyo, after their original cafe in Sapporo, Hokaido, took off. The Sapporo cafe was opened in 2015. Read more...
More about Cafe, Makeup, Japan, and Lifestylevia Zero Tech Blog