Facebook's Safety Check feature was triggered Wednesday after a massive fire broke out at a London apartment block in the middle of the night.
At least a dozen were killed in the early morning blaze, more than 65 injured, and many of the hundreds who would have been asleep in the Grenfell Tower building are still unaccounted for.
But amidst all the chaos and online searches for info about loved ones and friends, people far from the fire were prompted to mark themselves as safe from the "fire in London."
To many this seemed unnecessary and unhelpful. Read more...
More about Facebook, London, Safety Check, Social Good, and Social Media Companiesvia Zero Tech Blog